Helping you make better shopping choices...
one hoof at a time.

Many are unaware of the impact their online shopping behaviour has on the planet. With 1.2 billion tonnes of carbon emissions released into our atmosphere per year by the fashion industry alone, we decided it was time something had to change.

We think real change occurs when people make a conscious effort to adjust their day-to-day buying habits. That's where we come in - hoof automatically helps you find more sustainable alternatives to the products & services you browse online.