Privacy Policy

Your privacy is important to us.
Introduction
  • hoof (referred to as "we", "our" & "us") is committed to protecting your personal data and respecting your privacy when using our service. This privacy policy currently applies to your use of our sustainable browser extension and is subject to change as/when new services are developed by us. We only retain collected information for as long as necessary to provide you with our service. What data we store, we’ll protect within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use or modification. Below highlights how the personal data collected by us or provided by you (the user) is processed.
Your right to make a complaint
  1. You have the right to make a complaint to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues if you have downloaded and/or are actively using the hoof sustainable browser extension and have legitimate concerns for the protection, processing & use of your personal data.
Changes to our privacy policy
  • ‍We regularly monitor our privacy policy and any changes will be communicated via this page. Where appropriate we will notify you of these changes via your hoof user account or email notifications which may require you to accept the new terms in order to continue using our service(s). It is important that the data we hold about you is accurate, therefore it is your responsibility to make us aware of any changes to the personal data we hold about you.
How we collect your data

We collect information that you consent to giving us, including using the services on our website, details you provide to register and/or download the hoof browser extension and contacting us via the contact form or directly (by email). We also receive information about you from our trusted third-party providers using cookies (e.g. affiliate networks/platforms & analytics providers). Please refer to our Cookie Policy for further details.
What data do we collect about you

We may collect, use & store the following personal data in order to fulfil your hoof experience:

First name
Last name
Email address
Transaction data (via our third-party providers)
Device data
Profile data
Usage data

We collect aggregated data based on the information you provide us (e.g. device, transaction & usage data) which is not considered as personal within data law as it will not directly or indirectly reveal your identity. For example, we may aggregate your data along with other hoof users to determine which sustainable alternatives are receiving the most interest via our tool(s).

We do not collect data about you within any of the following categories:

Race or ethnicity
Religious beliefs
Sexual orientation
Political opinion
Health or genetics
Criminal convictions or offences

You are free to refuse our request for your personal information at any time, with the understanding that we may be unable to provide you with some of your desired services.



Data security

All the information you provide us is stored on secure servers. Where we have provided, or you have chosen a password to access certain aspects of the hoof browser extension it is your responsibility to ensure it remains confidential and is not shared with anyone. We have procedures & security features in place to prevent your data from being lost or accessed without consent. Our trusted third-party providers also have their own strict data security measures to offer you further protection. Any suspected breaches of your personal data will be communicated to you and the relevant regulators when legally required to do so.
Your Legal Rights

You have the right to request access to the data we hold about you at any given point. Please contact us with the subject line "Data Subject Access Request" to ensure your request is sent to the relevant department. We reserve the right to charge a fee to cover our administrative costs if you make repeat requests or they are deemed excessive or unfounded. If the personal data you have provided us has changed and/or is no longer accurate it is your responsibility to notify us of any changes to ensure we have the appropriate consent. Your continued use of our website and services will be regarded as acceptance of our practices around privacy and personal information and if for whatever reason you no longer wish to use our services, you have the right to request the erasure of your personal data where there is no good reason for us to continue processing it. Please be aware we may not always be able to comply with your request to erase your data for legal reasons which we'll make you aware of at the point of your request. You have the right to suspend the processing of your data for the following (but not limited to) scenarios:

Establishing the accuracy of the data
Holding data that we are no longer required to, for use in defending legal claims
Objecting to our use of your data which we contest to using on legitimate grounds

We will provide your personal data in a structured, commonly used, readable format. Please be aware this only applies to the automated information you have provided prior consent to us for.
Third-party links

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites, and cannot accept responsibility or liability for their respective privacy policies.

This Privacy Policy was last updated 20/08/2020.

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